Blog - Mouselink Media

MAY 31, 2011

Branching Out: Restructuring, Rebranding & More

By Matteo Wyllyamz

Although you may have only recently become aware of our group, Mouselink Media, we have actually been operating as a business partnership for a year now. During this time, we have all learned a great deal about our ambitions as well as what we want from a business model and corresponding lifestyle. We came to the decision recently that we should restructure how we are doing things so that everyone could enjoy better freedom to innovate and make decisions in a more unfettered way.

APR 7, 2011

Stop Broadcasting and Start a Conversation

By Greg Kops

When you use your social media profile to broadcast those same old one-way messages, you are missing out on the biggest opportunity available with social media - the opportunity to interact with your customers. Instead of telling everyone about yourself, why not ask them a question? Your products and services were created to address some need in the world - why not start a conversation about that?

MAR 22, 2011

Introducing Doug, Engineered for Engagement

By Greg Kops

Doug represents a new brand of advertising that has only recently become available in the modern era of social media. Doug is a social media campaign, engineered to engage his audience and sustain that engagement over the course of several weeks. Much in the same way a TV series keeps its audience coming back week after week, Doug has been designed to keep us guessing what he’ll do or say next.

MAR 19, 2011

Why We Don't Capitalize 'internet'

By Danielle Klock

We knew that the accepted rule was to capitalize it. But our team felt like it was time to retire the big "I." We had many reasons to break tradition, including our understanding of the internet as public domain. The internet is no longer a novelty. The internet is not owned by anyone. And, well, let's face it, "internet" has entered the vernacular realm. It's just not capital material anymore.

MAR 8, 2011

Marketing in 2011

By Greg Kops

Although the fundamental principals of Internet marketing are important, they are just means to an end. Marketing in 2011 is so much more than just advertising, having a Facebook account, or maintaining a Twitter profile – it requires a mastery of all channels so that your brand shows up consistently and assertively across each of them.

MAR 4, 2011

Ebooks Want To Be Free: The Problem With DRM

By Michael Pastore

Ebooks were never meant to be hidden like the lost city of Atlantis, buried like the treasures of Monte Cristo, or guarded like the gold in Fort Knox. Our enlightening Age of Information offers vast challenges and opportunities for everyone: for the reading public, for authors, and for publishers. Unfortunately, in trying to secure their content, many publishers are reducing the rights of readers, and limiting the features of their ebooks

DEC 2, 2010

Implications of Blocking People on Facebook

By Danielle Klock

Since the elegance of Facebook lies in its connections, it's important to remember that blocking an individual doesn't happen in a vacuum. And while there are many valid reasons for blocking other users, it's worth noting that our ability to render ourselves and others invisible is a power we've only had a short time. In other words, we're still learning to master it.

NOV 26, 2010

How To Grow Your Social Influence and Stand Out

By Greg Kops

When people first discover social media, many are frequently surprised by how quickly they are able to find their friends, family and acquaintances from almost every chapter of their lives. Once this initial flood of connections is formed and the nostalgia for the good old days begins to fade, we find ourselves wondering what we really want to do with this network of connections that we have collected in our physical and virtual lives.